Intex Technologies has introduced its premium Smartphone in Aqua series, Aqua I-5 which gives the consumers a complete bouquet of options to choose from.
The phone sports a 12MP Rear Auto focus with Flash light and 2.0 MP front camera for anyone looking at capturing high quality pictures and videos. The camera has 5 layer lenses and BSI Sensor which makes it an absolute delight. Other notable features of the phone include 3G video calling, smart screen capture, Wi-fi, GPS, Flip-mute, pattern lock security, face screen unlock, Voice screen unlock and FM radio.
Boasting of dual-sim capabilities, the phone supports Bluetooth 4.0 and Wi-Fi, ensuring full time connectivity for the social media buffs. The phone has dedicated 1 GM RAM & 4GB of inbuilt memory that is expandable upto 32GB and is equipped with four sensors -Environment Light Sensor, Motion Sensor, Proximity Sensor, G sensor.
The exquisitely designed Aqua with curvaceous sides and sturdy phone quality boasts a Quadcore cortex A7 processor with “power saving features” that reduces power consumption by nearly 30 percent. It is loaded with SGX 5T GPU for an extraordinary graphic experience with a large 5 inch QHD IPS LCD display screen.
Available in two premium colors - White & Black and also with a free flap cover at
11690, the phone can be purchased from distributers and leading e-commerce portals across the country.
Last month, Intex sold 7 lakh handsets out of which, Aqua range of Smartphones contributed over 1 Lakh. Intex has already launched 12 mid-segment Smartphones under its Aqua range and has plans to launch 20 more during the next quarter.
Intex Technologies recently tied-up with ace-director, actor- Farhan Akhtar as the brand ambassador for its mobility division. As part of the tie-up, he will be featured in an exciting TVC and will promote the launch of the phone through various channels.
Expressing his excitement on the launch, Farhan Akhtar said, “I am a tech enthusiast and have an inexplicable love for gadgets that make my life easier and exciting. My phone is an extension of who I am and thus need to have features that would simplify my life. Intex Aqua gives me the option to read on the go, shop online, play games, capture moments and stay connected with my family at all times. I would recommend this handset to anyone who is looking for a super responsive, feature rich and good looking phone”.
Commenting on the company's progress with the launch of Aqua , Sanjay Kumar Kalirona, GM-Mobility Division, Intex Technologies said; “The Smartphone penetration is witnessing an upward swing in India and is encouraging for handset companies such as Intex to innovate and put forth offerings that combine the latest technologies and features at an affordable price. The Intex Aqua series has done phenomenally well and we are pleased to introduce the flagship model the series called Aqua I-5. Feature rich, technologically advanced, this phone will make an ideal companion to the young generation who is always on the lookout for better, faster and savvier Smartphones on the go that are value for money”
Commenting on the marketing plans of the company, Keshav Bansal, Director- Marketing (Mobile), Intex Technologies said; “The mobility division is one of our key revenue drivers and contribute significantly to the overall revenue streams of the company. We have very aggressive marketing plans which includes 360 degree promotion via TV & Print Campaign with Bollywood star Farhan Akhtar. We are also betting big on digital & Online. Going forward, we would be planning a lot of fun yet strategic campaigns with him.”
